The story of Stylecaret is an interesting one – and it all has to do with the ultimate goal of improving the customer experience on online stores. Like many of us, Neekee Singh had a strong enthusiasm for buying things on online stores, as she believed they were cheaper.
One day though, she needed to purchase some garments for an upcoming wedding she was attending, so she decided to go with her closest friends to the markets of Jaipur and Surat to look for some clothes. That led her into discovering something else entirely, and gave her an idea to start this online fashion store.
Her shopping experience led her to notice the glaring differences in the prices of clothes she saw – and most of all, she noticed that vendors in these markets were selling clothes at cheaper prices than she saw online. Wondering why this was the case, she set out to make friends with various clothing shop owners over the next several weeks in various markets, as she sought to find out their pricing strategies and what made their products affordable.
She eventually discovered that online stores tend to charge margins on each product in their store, which means that the final sale price is higher than usual. In addition, the margin percentage was not small, either: most stores tend to charge as much as 20 to 30% on the price of the product, and this amount is added – which meant that the customer got a higher price than necessary!
This eventually led her to create a website called Stylecaret, where customers could get amazing fashion pieces without the high prices that feature in many websites. In fact, there are several other benefits you get from being a customer on this website, which include:
- Each product has a processing fee of Rs.49, and this is the only additional cost that is included in the final price.
- Offering first-time customers a 100% cashback points policy on their first purchase, regardless of the amounts they spend. The customer can then use these points to gain benefits and further discounts on future purchases.
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