Excelsior Correspondent
JAMMU, Apr 4: Director Tourism Jammu Vikas Gupta today convened meetings to review and strategize the promotion of adventure and pilgrimage tourism in the Jammu region.
In a meeting with the adventure tour operators of Jammu Division, promotion of river rafting in Reasi, Doda and Kishtwar districts was discussed. The Director Tourism along with Joint Director and other officers engaged with adventure tour operators registered with the Tourism Department. They raised pressing concerns, including the lack of basic amenities such as washroom and changing facilities at rafting sites, inadequate signages for social media promotion and poor road conditions affecting accessibility.
To streamline operations, the Joint Director Tourism proposed forming an association of registered adventure tour operations to improve coordination and ensure a structured approach to rafting tourism. He further suggested standardising rafting rates on per-ride and distance basis to ensure transparency and avoid confusion for tourists, adequate publicity through social and print media, adequate basic amenities and registration and permission process to be simplified and fully online.
In another meeting, deliberations were held on the structured development of the Katra-Shiv Khori circuit. The meeting was attended by the Joint Director Tourism, CEO Patnitop Development Authority, Deputy Director Publicity and ADT Katra with stakeholders joining online.
The discussions focused on promoting pilgrimage, heritage, sightseeing and adventure tourism along the circuit. Stakeholders emphasized that structured development of circuit would significantly enhance tourist footfall and contribute to the overall growth of tourism in the region.
The Tourism Department reaffirmed its commitment to addressing stakeholder concerns and ensuring a well-structured, safe and enjoyable tourism experience. These strategic initiatives will not only boost adventure tourism but also enhance pilgrimage and heritage tourism further strengthening Jammu’s position as a premier tourist destination.
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