Directorate of Ayush holds program on entrepreneurial opportunities in medicinal plants sector

Director Ayush J&K/CEO JKMPB, Dr Mohan Singh presenting a memento to a guest during a programme.
Director Ayush J&K/CEO JKMPB, Dr Mohan Singh presenting a memento to a guest during a programme.

Excelsior Correspondent

JAMMU, Mar 22: Directorate of Ayush J&K/J&K Medicinal Plants Board (JKMPB) in collaboration with Department of Botany (University of Jammu) organized a one-day meet titled “Developing opportunities in exploring entrepreneurship in Medicinal plants sector”.
Dr Mohan Singh, Director Ayush J&K/CEO JKMPB, was the chief guest on the occasion. The skill development programme was attended by 60 Research Scholars of University of Jammu (JU) and Medical Officers of Jammu and Samba districts. Professor Seema Langar (Dean, Faculty of Life Sciences) attended the program as guest of honour.
Speaking on the occasion, Dr Mohan Singh said entrepreneurs in the medicinal plants sector should consider sustainability practices, ethical sourcing, and staying updated with scientific advancements & market trends. He said that starting a business in cultivating medicinal plants can be lucrative and the focus should be on cultivating rare or high-demand medicinal plants, catering to herbal medicine companies or pharmaceutical companies.
Professor Seema Langar in her address stressed on innovative value addition while catering demand of the herbal Industry and consumers. She stressed on species specific start ups in medicinal plants sector.
Professor Susheel Verma (HoD Botany) provided technical details on cultivation practices of medicinal plants in sub-tropical areas. He provided details on the demand of sub-tropical medicinal plants species which can be beneficial in business modules.
Expert lectures were delivered by Dr Punit Choudhary (Chief Scientist and Head, KVK Jammu), Dr Sanjay Khajuria (Chief Scientist and Head, KVK Samba), Dr Namrata Sharma (Professor, Department of Botany) and Dr Aftab Iqbal Mir (Nodal Officer, Herbal Gardens, Jammu Division).
Dr Wahid Ul Hassan (Technical Officer, JKMPB) gave a brief description and outline of the training programme. He also explained the various projects, programmes of the Board for farmers/traders/entrepreneurs. Earlier, Dr Suresh Sharma (Deputy Director, Ayush Jammu) presented welcome address.
Dr Rakesh Kumar Raina (Assistant Director, Directorate of Ayush J&K), Dr Vandna Dogra (Medical Superintendant, Government Ayurvedic Hospital, Jammu), Dr Renu Dass (District Nodal Officer, Ayush Samba) among others participated in the event.