Excelsior Correspondent
JAMMU, July 24: In yet another flavourful and innovative addition to its already delectable menu, Domino’s Pizza, brings to its consumers, deliciously exotic Lebanese rolls. These mouth-watering delights consist of a spicy vegetarian or juicy chicken roll wrapped into a soft crust with a flavorful Lebanese seasoning.
Commenting on the new offering, Harneet Singh Rajpal, VP Marketing, Domino’s Pizza India said, “The authentic Lebanese roll is the first ever offering in the Quick Service Restaurants (QSRs) in India. We are confident that this new addition to our menu will be a hit with our consumers and keep them asking for more.”
The vegetarian Lebanese rolls are priced at Rs 95 and the non-vegetarian rolls are priced at Rs 105 per roll. Domino’s has also announced a special introductory offer where consumers can buy a medium pizza with a coke and enjoy a scrumptious roll for only Rs 70.
Speaking on the new TVC’s, Rajpal said, “The new commercial by Domino’s Pizza on Lebanese rolls completely resonates with the excitement and happiness around the spicy fun taste of the innovative product. The campaign line ‘Yeh Chatakedaar, banaye company mazedaar’ communicates the message that chatakedaar moments in our life are enjoyed best with spicy Lebanese rolls and our group of friends.”
Along with the Lebanese rolls campaign, Domino’s Pizza has launched another promotional campaign called the One-on One Wednesdays with the tag line of Every Wednesday, Go ‘Ta Na Na Na Re, Ki Pizza Aaye Free’. The idea was to make people take some time out; mid-week and spend time with friends and family. So every Wednesday, one can buy one pizza and get another pizza free!
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