Excelsior Correspondent
JAMMU, June 14: Rashmika Mandanna, the popular Indian film actress, has been announced as the brand ambassador for Epson India, a world leader in digital and printing solutions.
A press statement said that the collaboration aims to promote Epson’s products in India, with a focus on the economical and environmentally friendly benefits of Epson’s EcoTank printers. Rashmika will feature in a multi-media campaign for Epson EcoTank Printers, which is set to launch soon.
Epson aims to leverage Rashmika’s popularity, particularly among the younger generation, to reach a wider audience across the country. By associating with the versatile actress, known for her performances in Kannada, Telugu, Hindi, and Tamil cinema, Epson hopes to enhance awareness and understanding of its sustainable and cost-effective printing solutions.
Rashmika expressed her delight in being associated with Epson India and promoting their sustainable printing solutions. She praised the EcoTank printers for their revolutionary Heat Free Technology and expressed her eagerness to spread the message of change.
Tushad Talati, Director of Brand & Communication at Epson India, expressed his excitement about having Rashmika Mandanna as their brand ambassador. He highlighted the aim of the campaign to raise awareness about the Heat-Free Technology in Epson EcoTank printers and its benefits, such as environment-friendly and economical printing. The association with Rashmika will enable Epson to communicate how their products deliver purposeful value and contribute to creating a better world.
Epson EcoTank printers incorporate Heat Free Technology, which consumes less power, generates less e-waste, and helps reduce printing costs. This technology aligns with Epson’s philosophy of efficient, compact, and precise innovation.
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