Exploite tourism potential

Sir,
Jammu & Kashmir is a multi religious and multi-cultural State. Kashmir became the centre of Sanskrit literature during the early Indo Aryan civilization, Persian flourished with the advent of Islam in the region opening it up to influences of Persian culture and civilization. Ladakh developed into a centre of Buddhism with strong Tibetan influence while Jammu remained the repository of Hindu religion and its cultural impact. A long line of secular rulers amalgamated these diverse strains into a rich cultural heritage unifying all these religious, ethnic and linguistic divisions.
The Dogras revel in songs and dances with the central romantic theme of reuniting with the lover. The folk dances of Jammu include the ‘Kud’, a ritual dance in honour of local deities, the ‘Heren’ – a genre of folk theatre, the ‘Fumenie’ and ‘Jagarana’ sung by women at weddings, and ballads of Gwatri and Karak. The hill region of Kashmir has a rich tradition of music deeply influenced by Sufism. The ‘Hafiz Nagma’ is a genre of Sufi music performed by a female dancer along with musicians playing the saz, santoor, tabla and sitar while the ‘Bhand Pather’ is the popular folk theatre that usually features plays with satirical themes. The saz, santoor, sarangi, rabab and garaha are musical instruments indigenous to Jammu and Kashmir and accompany ‘Chakri’ folk singers.
In Ladakh, Buddhism plays a central role in the life of the people. Gompas (monasteries) are the focus of village life, acting as temples and schools as well as cultural centres. Keeping its unique nature in view, the State assumes great importance as a tourism spot. What we need to do to encash this USP is to exploit it to the hilt. This will make our State quite vibrant and prosperous.
Yours etc….
Aditi Kohli
School of Hospitality & Tourism Management
Jammu University