Rajeshwar Singh ‘Raju’
Book Name : A Career Guide to Fashion Designing
Author : Dwijendra Kumar
Publisher :Advik Publication Pvt Ltd
Publication Year : 2023
Price : Rs. 200
Fashion World…
It’s incredible one. You step in a dream world and feel enchanted with ambience all around. You explore new things every day. That’s why the following quotation befits the fashion industry.
“Fashion is like eating,
You shouldn’t stick to same menu.”
Fashion has emerged as a full-fledged industry offering many opportunities to unemployed youths to try their luck in it and earn their livelihood. But at the same time you need to be guided properly lest you should not get lost in this glamour world. In such situations, ‘A Career Guide to fashion Designing’ serves the purpose.
About Author
Dwijendra Kumar is a well-known writer having written extensively on fashion. After completing his post-graduation in English as well as Mass Communication he started his career as a journalist with Press Trust of India (PTI) at its headquarters at New Delhi. He has also worked with Trade Magazines dealing in Textile and Garments published from Mumbai and has delivered numerous lectures on fashion journalism at leading educational institutes. He is currently contributing write ups to newsvibesofindia.com, fashioncareesin.wordpress.com and fashioncareersin.com. He has been author of about 25 careers in Textiles, Garment and Fashion with this book. He has more than 300 articles on fashion to his credit that have been published in leading national as well as International dailies.
About Book
Someone has well said,
“What you wear is how you present yourself to the world,
Especially today,
When human contacts are so quick,
Fashion is instant language.”
Yes, we come to know about each other instantly with fashion outlook especially dress sense. It tells a lot about the individuals. It’s the reason that almost everyone is conscious about his or her looks that has increased the avenues for fashion emerging as a big industry. In order to stay firmly in this industry as a player, you ought to have a positive approach. One should have detailed study and a roadmap before stepping in it like in all other Industries.
It’s necessary to understand, what the fashion industry stands for. As per definition, it may be elaborated that the fashion Industry consists of four levels , the production of raw materials, principally fibers and textiles but also leather and fur, the production of fashion goods by designers, manufacturers, contractors and others retail sales and various forms of advertising and promotion. Now, how big is fashion Industry? It’s astonishing to know that the revenue of the global apparel market was calculated to amount to 1.53 trillion U.S. dollars in 2022, a slight decrease as on the previous year owing to worldwide covid19 pandemic shattering the market. It itself shows the impact of Fashion Industry on global economy.
Dwijendra Kumar, the author says “What sets the fashion industry apart from other industries is its dynamic nature. It has the privilege to address the needs and wants of people with various interests and attitudes. Be it the needs of the rich handloom culture of India or that of corporate structures, fashion fulfils and caters to people with various interests. It involves the detailed process of designing, producing, marketing and selling the product. This ensures a high demand in the field of fashion in both the domestic and international domain.”
He is very much right with his perception about fast growing fashion industry in India. It has generated employment also and those ones who are creative in their approach are earning their fortunes through fashion Industry. In fact it has emerged as an expectation for the aspiring talents and if their approach is honest with all dedication and devotion then only sky is the limit.
Fashion Industry is a glamour our field. But in order to have a say in this industry, one has to be a qualified one also, after all its all mechanical with creative inputs. Now if you are creative, then it’s a boon but you need to have a proper training to excel.
The book carries 8 write-ups like ‘Milestones in Indian Fashion: The Garments’, ‘Fashion in India: Looking Back’, ‘Fashion Designers: Duties and Responsibilities’, ‘Few training Institutes’, ‘Basic Course Contents’, Famous Fashion Designers of India’, ‘Interview with Fashion designer & Fashion Educationist’, ‘Leading Recruiters’. In addition to these there is a chapter on ‘Terminologies’ and contact details of few training institutes are also given which may prove quite beneficial for the interested ones.
All these write-ups are very significant for those who wish to step in Fashion Industry. There are the success stories of prominent fashion designers like Abu Jani & Sandeep Khosla, Ajay Mehra, Anamika Khanna, Anju Modi, JJ Valaya, Manish Malhotra, Masaba Gupta, Neeta Lulla, Ritu Kumar, Sabyasachi Mukherjee, Rohit Bal, Tarun Tahiliani, which inspire the young talent to make fortunes in fashion Industry. The interview with Aman Mathur inspires with his statement that Fashion Education plays a crucial role in shaping the career of an aspiring designer, which is the crux of the Career Guide also.
The title page of the book is quite attractive with Preeti Upreti, Mrs Asia Pacific, Queen of Substance, Singapore 2017 looking stunning on the cover page and the book is designed by Ideal Publishing Solutions. Published by Advik Publication Pvt Ltd, it has 114 pages and is priced at Rs 200.
While concluding, I will like to add here that ‘A Career Guide to fashion Designing’ is an important book for those aspiring youths who wish to make Fashion Designing their career. It shows them the way and also imparts important information about the different institutions that may help in fulfilling their dreams.
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