Excelsior Correspondent
JAMMU, Mar 29: With an aim to enhance the transportation and distribution of horticultural products, the Department of Horticulture Planning and Marketing handed over the first Refer Van to Sanjay Chopra, Proprietor of Shiva Dairy Product in a function held here today.
In this regard a function was organised here under the able guidance of Director Horticulture and the event was graced by AGMO Nitasha Mahajan.
The Refer Van, equipped with state-of-the-art refrigeration technology, marks a major milestone in improving the quality and shelf life of horticultural products during transportation.
This initiative aims to strengthen the agricultural supply chain and ensure that the consumers receive fresh, nutritious fruits and vegetables.
AGMO Nitasha Mahajan expressed his delight in launching this innovative program, emphasizing the importance of efficient transportation in horticulture.
“The Refer Van will allow farmers and producers to deliver their products in optimal conditions, maintaining their freshness and nutritional value. This will not only benefit the farmers and producers but also uplift the overall horticulture industry in the region,” she said.
She appreciated the collaborative efforts between the department, farmers, and stakeholders in implementing this initiative and emphasized the positive impact it will have on farmers’ livelihoods and the economic growth of the region.
Sanjay Chopra, recipient of the Refer Van, expressed his gratitude to the Department of Horticulture Planning and Marketing for their support.
He acknowledged the significance of this vehicle in expanding his business and ensuring the delivery of high-quality dairy products to the market.
The Department of Horticulture Planning and Marketing is committed to furthering such initiatives that promote the growth and development of the horticulture sector.
This endeavour reflects their dedication to supporting local farmers, improving the quality of agricultural products, and ultimately contributing to the well-being of consumers across the region.
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