Excelsior Correspondent
JAMMU, Apr 9: India’s leading consumer durable company GEM Appliances has launched a new range of direct cool refrigerators and semi automatic washing machines in Jammu in presence of city’s top distributors, dealers and retailers of consumer goods.
GEM’s new range of products are high in quality, technologically advanced, durable and easy to use, priced as per the Indian consumers’ pocket size who are always keen to buy a good quality product at affordable price.
GEM refrigerators are beautifully designed and come with strong and energy efficient compressor, best quality insulation system, attractive and steady door handle, washable anti-bacterial removable gasket, adjustable legs with U Shell body, larger chiller and vegetable box required for Indian homes.
GEM washing machines come with 6 side roller for better wash quality, ABS top cover with transparent deco and rust proof body, 380W heavy duty powerful motor, stainless steel lint filter and larger pulsator with dual water fall function.
Harish Kumar, Managing Director and a renowned face in consumer durable industry said “We are serving the industry for last 4 decades and have in-depth knowledge and experience of consumer durable industry. We know the buying and usage behavior of Indian consumers and are putting our best efforts to offer products to the consumers which are best in class yet come with a pocket friendly price”.
Commenting on the brand marketing strategies Marketing Head of GEM Appliances Rahul Sharma said “We are geared up with this season to capture remarkable market share in the industry and today we have unveiled our wide range of innovative products in the fastest growing market of J&K. Our aim is to deliver the products which bring happiness and satisfaction in the consumers’ minds. We are providing a full-flagged service support, training and branding support to our sales partners and a pro-active after sales support to the end customers”.
In Jammu, company has appointed Fair Deal to expand the GEM presence in the market.
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