MUMBAI (Maharashtra) , Feb 22: Ghost Kitchens India has announced today that it has acquired celebrity Chef Vicky Ratnani’s gourmet cloud kitchen brand called ‘Speak Burgers’ known for its freshly prepared bespoke burgers, appetizers & poppers, charcoal grilled chicken wings, chips, French fries & more.
Through this strategic acquisition, Ghost Kitchens plans to cater to & acquire a new customer segment with high spending power. This will be in line with Ghost Kitchen’s vision to build premium food delivery brands listed on delivery aggregators like Swiggy & Zomato. TV Host & Chef, Vicky Ratnani who is also the founder & brainchild behind Speak Burgers will also be joining Ghost Kitchens India as Chief Culinary Officer & Co-founder. Speak Burgers has 2 delivery kitchens in Mumbai in Oshiwara & Bandra and plans to serve from 200+ locations in next 3 years through fulfilment partner program. Currently, Ghost Kitchens has over 160 fulfilment partners in more than 40 cities for its own brands. Ghost Kitchens will also launch 3 new brands with Chef Vicky Ratnani including mass premium Pizza brand as well as healthy & clean food cloud kitchen brands. With these 3 new brands, Ghost Kitchens aims to add 400 + new Fulfillment partners over the next 3 years. Any restaurant with under-utilised capacity can apply to serve brands by Chef Vicky Ratnani under Ghost Kitchens program. Chef Vicky says,” I am very excited to scale Speak burgers with Ghost Kitchens. Ghost Kitchens understands how to scale brands with consistent customer experience. I wanted to take experience of chargrilled burgers to many cities in India and now that dream is coming true. My focus is to only serve food using premium ingredients and state of art packaging.” Speak Burgers offers a flavour-forward variety of unique burgers prepared to perfection. Fan favourites include Grilled Portobello Mushroom Burger, Buff Tenderloin & Brie burger, Hariyali Desi pesto Paneer Burger, Gluten free & healthy burgers like Bohemian roasted beet & black bean burger, Grilled Harissa Lamb burger, Korean Chicken burger & craveable sides. The brand will be scaled & managed by Ghost Kitchens’ using their expertise in menu engineering to introduce burger bowls, salad bowls, desserts & beverages. Karan Tanna, Founder CEO of Ghost Kitchens says,”Chef Vicky comes with 25 years of F and B experience. He is one of the most sought-after chefs in India and we are lucky to have him on board. With his expertise we will be able to offer a richer culinary food delivery experience through premium brands. With our presence in 40 cities, we have data of gaps of supply of premium brands, which we will quickly fill through this collaboration.”
Ghost Kitchens brings it’s expertise in managing & scaling restaurant brands through it’s proprietary tech platform PRAgati, inventory and recipe management, robot for customer review segmentation, aggregator funnel optimisation, analysis of Ops metrics and call-to-action to improve algorithm on aggregators. This will help in organic order increase for the brand.
Ghost Kitchens India was started in May 2019 and has a portfolio of 30+ restaurant brands in various cuisine categories, different price points and demography. Ghost Kitchens operates 4 company owned cloud kitchens in Mumbai and has 110+ partners across 35 cities in India. The company runs over 1200 internet restaurants, having an order volume of approximately 1 lac + orders per month and annual run rate of 8 Million USD.
Founded by Serial entrepreneur and restaurateur Karan Tanna, Ghost Kitchens Pvt Ltd is a disruptive food tech company that helps restaurants and cloud kitchens having underutilised capacities to earn incremental revenue without any investment.
Ghost Kitchens also franchise’s out their home-grown brands for cloud kitchen + takeaway model OR retail format (QSR, Casual dining etc). Ghost Kitchens licences its Internet Restaurant Tech Platform that powers aggregator management, marketing to generate more food delivery orders and inventory management and supply of ready food solution which reduces their dependency on skilled manpower for maintaining standardisation. This enables restaurants and cloud kitchens to use their existing infrastructure and manpower to be part of network of national food delivery brands and earn incremental profits right from the first order they serve.
Ghost Kitchens is the fastest-growing food tech start up that started in May 2019. Since launch of its internet restaurant tech platform in Jan 2022, Ghost Kitchens brands are integrated at 100+ partners in 35+ cities with total of 1100 Internet restaurants, as on September 2022. Ghost Kitchens does as annual run rate of GMV of approx. 60 Crores. (as on Dec 2022).
Ghost Kitchens plans to reach 500 + partners by Dec 2023 with over 4000 Internet Restaurants, making it one of the largest internet restaurants companies in the world. This will take annual run rate of ghost kitchens to over INR 300 crores be end of 2023 and over INR 500 Crores by end of 2024.
Chef Vicky Ratnani comes with 25 years of F & B experience. He is one of the most sought-after chefs in India.
His professional journey has landed him prestigious opportunities like being the Executive Chef at Ocean Liner Queen Mary 2 & Queen Victoria. He has also donned Head Chef position at Aurus & Nido in Mumbai.
Chef Vicky also has Cook books “Vicky Goes Veg” & “Urban Desi”. He is also popular on TV shows & has been featured in over 500 episodes on television. He has also been awarded as Chef of the Year ’15 & Culinary Icon of the Year ’22 by Travel & Leisure India. He has also been an Ambassador for Switzerland to promote the #swisstainable campaign & vegetarian food. He has also done some exciting collaborations with Bira Beer as their Culinary Ambassador & as Concept Chef of Insignia cinemas for INOX.
This story is provided by PRNewswire. ANI will not be responsible in any way for the content of this article. (ANI/PRNewswire)
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