Excelsior Correspondent
JAMMU, May 17: General Motors India today launched the Chevrolet Enjoy, its much-anticipated new-generation Premium Multi-Purpose Vehicle (MPV).
The Enjoy offers a spacious, stylish and comfortable ride with Flexi-Smart Seven or Eight occupant seating variants. It addresses the growing need for a comfortable, spacious and stylish MPV for family travel and business use.
It comes with a choice of Smartech diesel and petrol engines and has been tailored for Indian driving conditions and consumers.
“We believe this is the right product for India in one of the market’s fastest-growing segments. As a new leader in the segment, we expect the Enjoy to be very popular”, said GM India President and Managing Director, Lowell Paddock.
“Its introduction is another sign of our commitment to make Chevrolet the most preferred vehicle brand in India”, added Paddock.
According to Paddock, GM India achieved substantial localization at the start of regular production of the Enjoy, which is unprecedented for a global vehicle manufactured in India. This is significant not only for the local economy, but also benefits buyers through a lower cost of ownership as a result of lower parts prices and the ready availability of spare parts.
With the launch of Chevrolet Enjoy, GM India today also unveiled its global brand vision in India “Find New Roads”, a philosophy that aligns design, engineering, marketing and customer experience under a single platform. As GM India continues to widen its customer outreach with a full line-up of vehicles across major segments, the new platform “Find New Roads” embraces the spirit of ingenuity that has been in Chevrolet’s DNA since the beginning and it will continue to guide every aspect of our business moving forward.
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