Excelsior Correspondent
JAMMU, Mar 26: With the onset of summer and temperatures already picking up, the Godrej Enterprises Group, unveiled its new AC portfolio, here today.
Buoyed by its 2X growth in the category this year and the already climbing temperatures, the brand is targeting further 50% growth in the coming summer.
Additionally, to meet the unique needs of large residential spaces and commercial spaces, the brand is also expanding its consumer base by venturing into the commercial AC segment with Tower and Cassette ACs.
Speaking about the launch, Kamal Nandi, Business Head & EVP at Appliances Business of Godrej Enterprises Group, said, “We continue to abide by our philosophy of thoughtful innovation to unlock value for our consumers. Our new range of Smart ACs go further than the regular offerings of remote connectivity and voice commands and instead, offer compelling, insightful solutions that enhance the core cooling performance or add real convenience. Our endeavour is to meet the premium aspirations of our consumers.”
Further, Sabyasachi Gupta, Product Group Head said, “Consumers today seek a blend of style, performance, and smart features. We are happy to introduce our comprehensive new AC portfolio that caters to the varying needs of our consumers with high cooling capacities to high energy ratings, design forward, AI powered, smart connected portfolio to heavy duty commercial ACs. The new smart AC range will be backed by a high decibel campaign.”
“To further AC adoption and aid consumers, we are also offering a one of its kind 5-year comprehensive warranty with no hidden costs – with waived off service visit charges, gas refill charges and even remote replacement costs for five years, apart from easy EMI options. With summer temperatures rising on one hand and a robust lineup of new premium home air conditioners on the other, we aim to achieve over 50% growth in AC sales this summer compared to last year,” he added.
Building on its nature-inspired Vogue series from last year, the brand introduced new wood finish ACs and extended it further to a new marble series, strengthening its commitment to offering décor friendly designs.
The design focus extends to window ACs as well with new top throw window ACs.
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