Excelsior Correspondent
JAMMU, Nov 19: Driven by evolving consumer preferences and strong demand across regions, Godrej Interio, one of India’s leading home and office furniture brands of Godrej & Boyce today reported 25% growth during the festive season.
The brand witnessed significant double-digit growth across all zones, with North and Central India emerging as the strongest performing regions.
Speaking on the occasion, Dev Sarkar, Senior Vice President and Head of Consumer Business (B2C) at Godrej Interio said, “This festive season’s performance reflects our deep understanding of evolving needs and aspirations of the modern Indian consumers. The strong growth across regions validates our strategic focus on design-led innovation including personalization and modularity with products like Upmods range and delivering an enhanced customer experiences using latest technology. Our ability to cater to diverse preferences with a vast product range while maintaining a consistent quality standard has been key to this success.”
“As we head into the wedding season, where a higher consumer activity is anticipated, we are confident that our targeted offerings, combined with an expanded product portfolio and deeper market penetration, will enable us to sustain this momentum,” he added.
In response to the evolving consumer preferences, Godrej Interio introduced an exclusive range Upmods range across bedroom, living and dining categories focusing on personalization and modularity.
Godrej Interio anticipates the festive and wedding season to contribute approximately 35% to its annual revenues, marking a significant milestone in its growth journey.
Looking ahead, Godrej Interio plans to capitalize on the upcoming wedding season through customized bedroom furniture packages across various price points, while maintaining its focus on expansion and enhanced customer experiences.
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