Excelsior Correspondent
JAMMU, Oct 21: Godrej & Boyce, the flagship company of the Godrej Group announced that its business unit Godrej Appliances, India’s leading player in the home appliances segment, is strengthening its presence in J&K with the launch of its Preferred Brand Outlet (PBO) in Jammu. With this launch, the brand now has six PBOs in the UT of J&K.
Godrej Appliances has launched its Preferred Brand Outlet spread over 800 sqft, in collaboration with its channel partner AAR GEE TRADERS. The PBO is strategically located in Prem Nagar (Jogi Gate Market) in Jammu.
PBO was inaugurated by chief guest, Ajatshatru Singh former Minister and senior BJP leader, J&K and Mayank Kumar Gupta Vice president and Zonal Business Head, Godrej Appliances Division
Speaking on the occasion Sudhir Pandita (Regional Business Head) & Ashish Wadhera (Area Business Head), said “We have always endeavoured to be as close to our customers as possible. We believe our Preferred Brand Outlets will give even greater value to our loyal customers. With our preferred showroom, we have the opportunity to showcase our entire range of best-in-class appliances at a single location. Jammu is an important upcoming market for us and we look forward to delighting our customers with the best shopping experience.”
Added Romesh Sharma and Gopal Sharma, owners of Aar Gee Traders, “We are extremely delighted to have partnered with Godrej Appliances, which is a highly respected and trusted brand which is available in market from last 125 years.. We are sure that our outlet will prove to be a great destination for the discerning customers of Jammu through its unique offerings from Godrej Appliances.”
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