Excelsior Correspondent
JAMMU, Mar 7: Godrej Appliances, one of India’s leading players in the Home Appliances industry, today launched the nation’s most power saving green inverter air conditioner with 5.8 ISEER under its premium sub-brand NXW.
With this ISEER rating, Godrej NXW Inverter AC doesn’t merely meet the 5-star requirements of the current BEE energy rating norms, it also complies with the 5-star requirements of the proposed BEE energy table of 2019.
The Godrej NXW Inverter AC comes with a unique Green Inverter Technology. This clever combination of Inverter Technology and the Green Balance Technology helps in achieving the highest energy efficiency in most eco-friendly way using the world’s greenest refrigerant R290 which has zero Ozone Depletion Potential and minimum Global Warming Potential.
Strengthening its NXW range of ACS, this will be among Godrej Appliances’ super premium offerings. It also broadens the NXW brand’s range of products, with Godrej having launched super-premium refrigerators and AC under the banner earlier.
After having doubled their investment in the brand as compared to last year, Godrej Appliances plans to strengthen its position further and capture a market share of 20% in the 5-star and inverter AC segment by the year 2018, with this launch.
Commenting on the launch, Kamal Nandi, Business Head and EVP – Godrej Appliances, said, “True to the promise of brighter living, at Godrej, our endeavor has always been to delight our stakeholders with innovative and relevant technology that makes their lives brighter. We’re creating a culture of strategic and innovative thinking across the organization and coming up with thoughtful innovations. The new Godrej NXW AC is a leap in that direction”.
“We realized that our communication needs to highlight how our innovation is truly differentiated in the category because it is thought through, with an insight and a meaning. So that we can confidently say for our innovations- ‘Soch ke banaya hai’.”
Anup Bhargava, Product Group Head- Air Conditioners, Godrej Appliances, commented on the launch saying, “This AC has been specially designed to suit the Indian climatic conditions while delivering high efficiency – and therefore comes packed with advanced technology and features such as 3X BLDC Motor Technology; Gold Nano coating for increasing the life of the condenser; ECO mode for 25% more power saving, Intelligent Air Throw as well as User defined Air Throw along with many other features which deliver comfortable cooling.”
Follow our WhatsApp channel