Suhail Bhat
Srinagar, Feb 23: After remaining absent for an extended dry spell, the snow-covered landscape of Gulmarg has turned into a winter wonderland, drawing droves of tourists to this famous ski resort and giving a new lease of life to the tourism sector.
Gulmarg, famed for its breathtaking landscapes and top-tier skiing slopes, had endured an unusually prolonged dry spell leading up to February 11. The delayed snowfall, which blanketed the picturesque town after February 11, has not only transformed Gulmarg into a winter wonderland but has also revitalized its tourism industry.
The much-awaited snowfall, coinciding with the 4th edition of the Khelo India Winter Games, acted as a catalyst, drawing tourists and skiers alike to revel in Gulmarg’s winter wonderland. Within days of the snowfall, the region experienced a remarkable surge in tourist influx. From February 12 to 17, a staggering total of 19,532 tourists flocked to Gulmarg, signalling a substantial uptick compared to previous weeks.
Of these visitors, 15,086 were domestic tourists, underscoring the strong interest among local travellers in exploring Gulmarg’s snow-draped terrain. Additionally, 4,290 locals and 156 foreigners also graced the region with their presence during this period, highlighting Gulmarg’s allure as an international tourist hotspot.
The spike in tourist numbers has a positive impact on local businesses, particularly hotels, restaurants, and ski resorts. Hotel owners witness a sharp uptick in bookings and inquiries following the snowfall, with many establishments operating at full capacity during the peak season.
Hotel owners and business operators, such as Irshad Ahmad expressed gratitude for the snowfall, which revitalised the tourism industry after a challenging period. “The snowfall has been a blessing for us. It has rejuvenated the atmosphere and attracted tourists from far and wide,” he said.
Skiers and tourists alike expressed their elation at finally being able to experience Gulmarg’s renowned skiing slopes. Families and adventure enthusiasts revelled in the tranquil ambiance and scenic beauty of the region, making the most of their winter vacation. “There is snow everywhere, turning this place into a true winter wonderland. I feel like I am in heaven. I feel blessed and lucky to be here,” said Manju, a tourist from Delhi.
The officials said that the ongoing Khelo Indian Winter Games not only celebrate athletic prowess but also serve as a catalyst for nurturing India’s sporting talent and enhancing its tourism potential. “The slopes here are good, but with improved infrastructure, Gulmarg could easily rival international standards,” said Bhawani Thekkada, who hails from Karnataka and secured double gold in women’s 1.6 and 5 kilometres of Nordic skiing. “I would encourage more girls to participate in such events,” she added.
Banu Pratap Singh, Assistant Director of the Sports Authority of India, shed light on the significance of the event. “The Khelo Indian Winter Games are a crucial part of Prime Minister Narendra Modi’s vision of hosting the 2033 Olympics. It plays a foundational role in making India a sporting powerhouse while also boosting tourism in the Valley,” he said.
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