Excelsior Correspondent
JAMMU, Sept 24: Haier, one of the largest Home Appliances & Consumer electronics brand globally and world’s No.1 brand in refrigeration appliances, today launched its new range of Golden Ratio Bottom Mounted Refrigerator, HBR 340 and HBR 365with 9SKUs( 4 and 5 respectively). The launch is an ode to Haier’s invention of a smart and considerate system which includes its BMR product design.
Designed to specially cater to the Indian audience, the new BMR series will enable the users to bend less while accessing items, with an increased storage space for non-frozen items in the upper half of the refrigerator. The new BMR line-up from Haier is specifically created keeping in mind the evolving Indian lifestyles.
The1HIT BMR refrigerator modelscater to the modern households and are meticulously designed keeping in mind the Indian Golden ratio, which means that 75% space is dedicated to fridge and 25% freezer space that eliminates the need to bend to avoid spinal pains. The refrigerators feature a 1 Touch control LED display, inverter Compressor technology, foldable glass shelves etc. to answer all needs of the i-age families.
Commenting on the launch, Mr. Eric Braganza, President, Haier Appliances (India) said, “Haier has always focused on creating solutions that suit the needs of modern contemporary families. The company’s legacy is built on inspiration and innovation – inspiration that comes from listening to our customer needs constantly and innovation that drives us to create the best solutions. In 2006, Haier pioneered the concept of Bottom Mounted Refrigerator technology by launching industry’s first BMRs and since then, we have been constantly innovating on the concept. The new line-up of Golden Ratio BMR reiterates our previous campaign, “Jhukna Mat” that eliminates the need for the Indian consumer to bend to access the less frequently used items in the refrigerator.”
Follow our WhatsApp channel
