NEW DELHI, Mar 24: CK Birla group company HIL Limited said on Monday that it has rebranded to “BirlaNu Limited” and also announced fresh investment of USD 150 million to achieve their goal of becoming USD 1 billion company by 2028.
This reflects the company’s ambitious growth strategy and its commitment to delivering world class products and services across the building products space. The company has 32 manufacturing facilities across India and Europe, with customers and partners in over 80 countries, the company said in a statement.
Avanti Birla, President, BirlaNu, said, “Our new identity, BirlaNu reflects who we are at our core-a company who is always pushing forward. We are in this business because we believe in quality, innovation and making things that last. The people we serve-homeowners, builders, and designers-are at the heart of everything we do. Whether it’s creating better materials, improving sustainability, or bringing fresh ideas to construction, we’re here crafting innovative buildings and structures that stand the test of time.”
Akshat Seth, Managing Director and CEO, BirlaNu said, “Our focus has always been on delivering high-quality, sustainable building materials – pipes, construction chemicals, putty, roofs, walls and floors that meet the needs of modern construction.
We are making big moves to back that up. We have introduced Organic Based Stabilizers (OBS) in UPVC pipe manufacturing, an industry first in India, eliminating heavy metals. We have doubled our AAC block capacity in Chennai to 4 lakh cubic meters per year, making it one of the country’s largest facilities. And marking our expansion into the home and interiors space, we intend to bring our global premium flooring brand Parador to India.”
With integrity, collaboration and excellence at its core, BirlaNu is set to redefine industry benchmarks and drive meaningful impact. BirlaNu is more than just a name-it represents a renewed purpose and commitment to being a trusted partner in building the future purpose. As the world evolves, BirlaNu remains committed to shaping spaces where life unfolds and inspiring beautiful, lasting design, the statement said. (UNI)
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