Are you struggling to grow your TikTok following? If so, it shouldn’t come as a big surprise. After all, you’re competing with millions of other creators who post videos daily. With all this noise, how can you convince TikTok users that your account is the one to follow?
That’s what this article will help you with. Follow these seven tips on how to get more followers on TikTok and start building your audience today.
#1 – Be Consistent
TikTok has brought overnight fame to many creators. But these creators are the exception, not the rule. Unfortunately, not everyone realizes that’s the case.
New creators join TikTok in the hopes of going viral with a few videos. If this doesn’t happen, they get discouraged and give up. However, even if a video doesexplode in popularity, there are still no guarantees. In fact, it might just be harder to accept low views and a small number of followers once the buzz surrounding the viral video dies down.
The solution? Don’t look for any shortcuts to fame. Post quality content consistently, and the results will follow suit.
#2 – Create Helpful Content
Despite a popular misconception, TikTok is much more than a compilation of silly dance videos. It’s quite the opposite, in fact. This platform is a treasure trove of useful information that often has users questioning everything they’ve learned so far.
Thanks to their innate thirst for knowledge, people are always seeking out content that can teach them something new or solve a problem. You can be the one to help them in this quest.
Create helpful TikTok content filled with valuable insights, and you can attract a loyal following that will eagerly wait for every new video.
Before you get worried, these videos don’t have to be scientific, technical, or overly serious to be helpful and educational. If you’re a travel blogger, discuss the best-kept secrets of a city or travel hacks few people know. Make-up artists can show TikTok users what they’ve been doing wrong all this time. And a marketing expert can give useful tips on how to get more followers on TikTok (wink, wink).
Helpful content takes many forms. The only thing that matters is that you’re truly an expert in the selected niche and not simply regurgitating information found elsewhere.
#3 – Leverage Unique TikTok Features
TikTok is a unique social media platform in every regard. Its features are no different. TikTok is the only platform where you can directly respond to a video by stitching or duetting it, use game-like filters, and even respond to comments with videos. Your goal is simple – use these features to your advantage.
If there’s a comment with a lot of likes on your video, respond to it in video form to reignite the interest of all those people in your content. Is there a fun trend going around that you feel is perfect for you? Film a video adding your own unique twist to the trend to entice all the users keeping an eye on this trend. And this list can go on and on!
There are numerous ways to leverage the app’s unique features to gain more followers on TikTok. The only thing that matters is that you’re doing it genuinely and authentically as opposed to jumping on a trend just for the sake of it.
#4 – Don’t Forget About a CTA
TikTok is all about short, snappy videos that keep on coming no matter how long you scroll through your For You page. That’s why many users rarely stop to engage with a specific video or visit the creator’s profile. However, they will do so when a video truly captures their attention. Or when you remind them to do so.
The latter can be accomplished with a simple call to action (CTA).
If you don’t want to sound too salesy, you can always go for a more natural CTA, something along the lines, “Please tell me I’m not the only one who thinks this!”
However you invite TikTok users to interact with your video (or profile), the result is the same – higher engagement that often results in more followers.
#5 – Create a TikTok Challenge
Sure, using the hottest sounds, songs, and filters can get a lot of eyes on your content. But not as much as creating your own TikTok challenge can.
TikTok challenges invite people to make videos to a specific tune, answer a question, or showcase a particular skill. For them to explode in popularity, they should be fun, unique, and easy to do so that anyone can participate.
Thinking of a perfect challenge idea in the never-ending stream of new TikTok content won’t be easy, so it might be best to start brainstorming right away!
#6 – Let Analytics Guide You
There will be lots of trial and error on your road to TikTok fame. But how will you know what to keep doing and what to disregard? The answer is simple – analytics.
By tracking, monitoring, and analyzing your videos’ performance, you get a clear idea of what content type works best for your target audience. Then, it’s only a matter of finding new ways to reinvent that content type to prevent your account from becoming a one-trick pony.
Since your goal is to learn how to get more followers on TikTok, the follower count should also be your main metric for success. Discover which videos caused the most people to follow your account, and make sure to keep them coming.
#7 – Use Paid Strategies to Accelerate Your Growth
As much as marketing experts harp on the importance of organic followers, there’s no denying that the organic route is often painfully slow. If you have no issues staying consistent but want to speed things up just a little, paid strategies should do the trick.
Two paid strategies are the most efficient in increasing your follower count – using TikTok advertising and buying followers.
The former is an excellent choice because it almost simulates organic growth. Promoted videos appear as any other on the For You page, making it easier for TikTok users to embrace them. However, while an increased number of views is guaranteed with this method, a higher follower count isn’t.
The only method that guarantees an instant boost of your TikTok following is the latter – paying for followers. With this method, you create an impression of a popular and growing TikTok account that anyone would want to follow.
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