New Delhi, June 9: Amazon India on Friday said that it has signed an MoU with Indian Council of Agricultural Research (ICAR) to guide farmers on scientific cultivation of different crops for optimum yield and income.
As per the MoU, the ICAR will provide technological backstopping to the farmers through Amazon’s network.
“It will improve farmers’ livelihood and boost crop yield. This MoU in farmers partnership with Amazon Kisan program will help ensure access to high quality fresh produce for consumers across India, including through Amazon Fresh,” said the online retail giant in a statement.
Dr Himanshu Pathak, Secretary, Department of Agriculture Research and Education (DARE) & Director General ICAR, while highlighting the importance and role of critical inputs in agriculture and season-based crop plans, said that ICAR will collaborate with Amazon for technologies, capacity building and transfer of new knowledge.
Amazon in an official release said that ICAR and Amazon will collaborate to extend the latest and most precise agriculture practice that have been developed by ICAR’s extensive research to bridge the technical knowledge gaps in integrated cultivation by leveraging ICAR’s Krishi Vigyan Kendra Knowledge (KVK) network.
Additionally, ICAR and Amazon will work together on farmer engagement programs at Krishi Vigyan Kendras, conducting demonstrations, trials, and capacity building initiatives to enhance farming practices and farm profitability. Further, Amazon will provide training support and assist farmers in marketing their produce through its online platform, facilitating direct connections with consumers.
“Technology holds immense potential to revolutionize the agricultural sector and uplift the lives of Indian farmers. This partnership will enable an ecosystem for the farming community, strengthening the ‘farm to fork’ supply chain,” said Harsh Goyal, Director and Head- Fresh and Everyday Essentials, Amazon India.
(UNI)
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