Excelsior Correspondent
JAMMU, May 19: International Centre for Cross Cultural Research and Human Resource Management (ICccR & HRM), University of Jammu, organised an Industrial visit of MBA (Semester II & IV) students to Prevest Denpro Corporation, a Bombay Stock Exchange Listed Company.
Keeping the objective of bridging gap between academia and industry and with the intent to give real time exposure to MBA (International Business) students, the visit was organized with an objective to provide industrial exposure to students with reference to understanding the export mechanisms of corporation to the European and South East Asian economies.
The visit to Prevest Denpro Corporation, which is one of the world’s leading dental materials manufacturer with modern state-of-the-art production facilities on a floor space of over 60,000 sq ft, was led under the supervision of Namrata Modi, Executive Director, Prevest Denpro. The team led by her deliberated upon the various products manufactured by the corporation and their export potential which is spread over 80 countries worldwide. Also, the quality management practices were deliberated to the students along with national and international acclamations conferred to the corporation that comprise of “Best Enterprise Award” by European Business Association, “Best Indian Dental Manufacturer Award” by Indian Dental Association, Top Exporter Award from Federation of Indian Exporters Organisation and “Star Export House” by Ministry of Commerce, Government of India.
The students were acquainted with the knowledge of Total Quality Management, Assembly Line Manufacturing, Warehousing, International Import-Export Procedures and International Quality Standards. The students also visited the Denpro Research & Development vertical to understand the essentials of Market Research, New Product Development & Product launch. The visit was followed by offering of Summer Internships & Placements by Prevest Denpro Pvt Ltd.
Professor Hardeep Chahal, Director, ICccR & HRM, expressed satisfaction and desire to translate the academia-industry networking into a permanent form of International Business pedagogy so that students can relate their academic knowledge with corporate and entrepreneurial functioning and can envision their careers with reference to present industry needs.
Dr Isha Sharma and Dr Neha Gupta, faculty, ICccR & HRM, University of Jammu, coordinated the Industrial Visit.
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