Excelsior Correspondent
JAMMU, Dec 22: ICICI Prudential Life Insurance Company Limited, has launched ICICI Pru iProtect Smart, a single product which offers cover against death, critical and terminal illness, accidental death and disability due to an accident.
A company spokesman said that this is first of its kind product which combines the benefits of life, health and accident insurance. There is no replacement for the loss of the breadwinner, but the family can be protected financially through an insurance cover. He said the Indians are prone to health disorders due to the fast paced and high stress lifestyles. The incidence of lifestyle based ailments are on the rise.
Rising cost of healthcare can severely impact the financial savings of the family leaving them vulnerable. Additionally, certain ailments can impact the ability to maintain the same level of income.
Puneet Nanda, Executive Director, said “Customers currently have to separately purchase life, accidental death and critical illness covers. iProtect Smart is a single product that addresses all these needs at an affordable price. This innovative product combines the benefits of life and health insurance and is not just a typical term product.”
“Customers have been given the flexibility to increase their cover at various milestones in their lives for example marriage, child birth etc. This feature will enable them to provide adequate protection to their families across different life stages. We are confident that with this unique product, we will bridge to an extent, the protection gap that currently exists in the country.” Mr Nanda added.
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