Excelsior Correspondent
JAMMU, Jan 8: Indian Institute of Management (IIM) Jammu today organised a 2-day International Conference on “Reimagining Marketing with Technology.”
The event has been organized in collaboration with Deakin University at its transit Canal Road campus in hybrid mode. The event was formally inaugurated by Prof. Jabir Ali, Dean Academics, IIM Jammu in presence of Dr. Nitin Upadhyay, Programme Director and Chairperson, MBA, Dr. Baljeet Singh, Programme Director and Co-Chairperson, Placements and Dr. Rambalak Yadav, Assistant Professor, IIM Jammu.
With the theme of “Reimagining Marketing with Technology”, this conference brought together leading experts, practitioners, and academicians in the marketing and technology ecosystem. The conference features a fantastic line-up of individuals from brand agencies and digital agencies to new-age technology companies, marketers, technology evangelists, and platforms who will be providing valuable insights and perspectives on the next generation of marketing.
Speaking on the occasion, Prof. Jabir Ali, Dean of Academics, IIM Jammu welcomed everyone to the conference. He expressed his happiness about hosting the conference with Deakin University and highlighted that the two-day conference will add more value and will create knowledge generations across various research spheres.
The Inaugural event was followed by a Pre-Conference workshop by Dr. Rambalak Yadav, Assistant Professor on the topic, “Publishing Articles in Quality journals”, Prof. Andre Bonfrer, Professor of Marketing, Deakin University on the topic, “Career in Marketing Academia” followed by an interesting session by Dr. Nitin Upadhyay, Chairperson, MBA on the topic, Editor’s Perspective: How to Avoid a Rejection Letter from an Editor”.
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