Excelsior Correspondent
JAMMU, Oct 19: The Indian Institute of Mass Communication (IIMC) Jammu organized a special lecture on Financial Journalism, featuring Shishir Sinha, Associate Editor of Business Line, who brings nearly three decades of experience in business journalism. Dr. Dilip Kumar, Regional Director of IIMC Jammu and session patron, welcomed the guest and emphasized the importance of financial journalism among students.
During his lecture, Sinha elaborated on the fundamentals of Financial Journalism, including news curation and source identification. He defined NEWS as N for new, E for evolving, W for wonder, and S for simple, highlighting the use of 6Ws and 3Hs in reporting. He discussed critical business terminology and the significance of presenting business news in an understandable, statistical format.
Sinha further stressed the need for “de-jargonization” to simplify financial concepts, using relatable examples such as inflation’s impact on food prices. He encouraged students to identify their Unique Selling Points (USPs) for job placements.
The session concluded with a Q&A, addressing financial literacy, and feedback was collected from participants, including Varun Verma, Janvi Verma and Pranav Shukla. Dr. Vinit Utpal delivered a vote of thanks, and a memento was presented to Sinha by Vishv, Assistant Professor.
Those who attended the event were Dr. Ravia Gupta, Assistant Prof and convenor of the workshop; Gulshan Kumar and Madhusudhan, Academic Associates and co-Convenor of the workshop. The session was moderated by Akshita Wadhwa and Harshit Yadav.
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