Excelsior Correspondent
NEW DELHI, May 27: Indian Oil Corporation Ltd, India’s premier oil major, has partnered with Amazon to enable IndianOil’s XTRAPOWER customers to redeem their loyalty points for purchasing any item in Amazon website and inked the agreement with Amazon.in for reward fulfillment tie up at Mumbai recently.
The process is completely online and provides millions of products across various categories listed in Amazon.in at the most competitive prices. In addition, it will help in receiving reward items faster due to Amazon’s reward fulfillment capability.
XTRAPOWER Fleet Card Program, contributes 15.2 percent of HSD (Retail) sales, and is continuously fortified with many innovative features to differentiate from competitive offerings and to retain volumes in the important customer segment.
It is a loyalty program and payment solution for the transport fleet customers that offers convenience of cashless transactions, security and attractive rewards to the transporters. The program since its launch in 2004 has received tremendous response from the transporters as well as other corporate customers due to convenience and superiors value proposition it has offered from time to time through its unique features. By the end of 2014-15, the program has served Rs. 1.64 lakhs customers with live card base of Rs. 6.99 lakhs cards.
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