HYDERABAD, Apr 28: The Indian School of Business
(ISB) here has tied up with US-based Institute for Study of
Business Markets (ISBM) under which Indian corporates will get
access to state-of-the-art research in business-to-Business
(B2B) Marketing, Sales and Purchasing.
According to a release from ISB, it has launched a Centre
for Business Markets (CBM) in collaboration ISBM.
The objective of the CBM is to bring the best practices of
B2B marketing, including those proven in developed markets, as
well as those that are unique to the realities of emerging
markets to address the various challenges being faced by
business market firms in growth markets, it said Sunday.
This will be done through a blend of theory and practice,
to radically enhance the performance, competence and
capabilities of the companies.
“The CBMs faculty comprises academics and consultants in
B2B marketing, as well as those at the intersection of both.
They bring real-world experience and practical business
expertise to every engagement, the release added. (PTI)
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