Jammu beer gets international recognition

Excelsior Correspondent
JAMMU, Jan 3: Kotsberg Pils, the light lager beer manufactured at Samba by Devans has recently been honored with the coveted Silver Medal in the lager beer category at the Brussels Beer Challenge.
The Brussels Beer Challenge in Belgium, now in its tenth edition, is one of the world’s most important and prestigious beer competitions.
An international panel of 75 independent beer critics from around twenty different countries judged nearly 1,800 beers from 35 different countries.
Sharing the stage with established breweries from across the globe including from Brussels, Brazil, Germany, Japan and China, Jammu’s family-run brewery wowed judges with its entry ‘Kotsberg Pils’.
The fact that a homegrown Indian brand outshone other international brands at this prestigious competition in Belgium, where beer brewing has been practiced since 3 AD, is a matter of pride not just for the Union Territory of Jammu and Kashmir, but also the entire nation.
Other beers that were honored with awards this year included Grimbergen (Carlsberg Breweries), Hoegarden (AB-Inbev), Bavaria Pilsner (Swinkels Family Brewers) and Duvel (Duvel Moortgat).