Excelsior Correspondent
JAMMU, Dec 2: The Jammu Fashion Week Season-I concluded at the high note here last evening.
The event focused on promoting Fashion Tourism in the State and to revive culture of J&K and make an effort to put State on global fashion world. The JFW was rolled in, in association with Phytomo Clinical and United Colors of Benetton. It was conceptualized to give platform to young and innovative designers in the state. The event focused on promoting Fashion Tourism in the State and to revive the culture of J&K and an effort to put JK on global fashion world.
The chief guest of the event was the renowned celebrity designer, Jattinn Kochhar from Delhi. Kochar had an interactive session with the audience and gave some relevant advice and shared his views on the fashion industry today and tips on how to succeed in the industry in today’s social media age.
The event was a conglomerate of ace designers, top models and B-town celebrities including Shahid Rashid and Sakshi Bindra who are pegged as upcoming young Indian designers to watch out for. The local designers that showcased their exclusive collections include Jaspreet Bahri and Ritu Bahri from Angad Creations, Ujala Azad, Tanou Softa from Jewels of Tanu, Sahiba and Mahima from Samah, Kashmir based designer Shahid Rashid Bhat from S.R.B Style, Raghav Dev Singh Jamwal from Raghwara, Subaita from Sunanni, Reena Rathore, Harpreet from Haute Boutique and students from one of the top design institutions in Jammu, NIFD.
The Moms and Kids Fashion Show on day 1 was mentored by former Miss India Finalist, Aprajita Sharma and motivational speaker Pallab Bose.
On the day-2, the impetus was lend to unconventional, innovative and fearless genre of fashion. The platform unearthed talent at KC Emporia-Luxury Banquets & Resorts in the fashion exhibition and ramp walk. The upbeat mood in the room seemed more than appropriate after designers showcased their exclusive collections and thus the event ended on an optimistic note.
Jammu event was jointly organized by Shivani Gupta, CEO Shalz Medispa, Vanita Thakur, CEO NIFD Jammu and Sidharth Dogra, Director Jammu Links, leaders in beauty, fashion and digital marketing.
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