Excelsior Correspondent
JAMMU, Feb 16: Jeep India today announced the name of their most anticipated offering for the Indian market, a 7-seater SUV-the Jeep Meridian.
The name has been carefully chosen for the customer’s sensibilities, keeping in mind the relevance and importance of this model for the Indian market. The Jeep Meridian encapsulates the core DNA of the Jeep brand, an innate need to travel and make new adventures possible.
For Jeep, the name of the vehicle was the first step. A list of 70 different names was studied including a few global Jeep names. However, for an SUV that is completely ‘Made in India’ a name with strong relevance and resonance to the market was required. The name is inspired by the line which passes through the length of India connecting some of the most beautiful states and cultures.
The ‘Made in India’ Jeep Meridian will be the first 7-seater SUV for Indian customers and fulfils an important commitment to the Indian market. The Jeep Meridian would be a combination of refinement, sophistication, class-leading performance and unmatched capability.
Roland Bouchara, CEO and Managing Director, Stellantis India, said, “Jeep is an iconic brand, globally recognized for its capable SUVs. The Jeep brand’s journey in India has been legendary and we hope to build on this, with another equally legendary SUV–the Jeep Meridian. Developed specifically for the Indian customer, we have delivered a sophisticated and capable SUV ready to harness a unique segment opportunity”.
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