Excelsior Correspondent
SAMBA, July 22: As part of the Jammu and Kashmir Trade Promotion Organization (JKTPO) series of e-commerce onboarding initiative, a workshop was organized in Samba, in collaboration with the Government e-Marketplace (GeM) and the Open Network for Digital Commerce (ONDC).
This initiative was part of JKTPO’s ongoing efforts to economically empower local sellers by integrating them into the digital economy.
The event was organized under the directives of Vikramjit Singh, Commissioner/Secretary Industries & Commerce, J&K, and with the guidance of Khalid Jahangir, Managing Director, JKTPO, in collaboration with the District Administration of Samba.
The workshops aimed to provide comprehensive training to local sellers on how to effectively utilize e-commerce platforms to expand their businesses. The participants received hands-on guidance on creating and managing online storefronts, navigating digital marketplaces, and leveraging online tools to reach a broader customer base.
Earlier, Banu Partap Singh, Vice President of Sales at MyStore, along with Prafull, Manager at MyStore, conducted virtual training sessions for the participants who were interested in registering themselves as sellers on the platform. During the session, Javed Seikh, Business Facilitator, GeM, emphasized the numerous advantages of joining e-commerce platforms and provided a detailed explanation of the entire onboarding process.
Abhishek Sharma, Deputy Commissioner, Samba stated, “the products produced in Samba are of good quality and should reach every household. Our artisans are highly skilled and produce products of excellent quality and who are in this workshop, we want everyone to come forward and register themselves to expand their customer reach.”
Over 200 artisans, farmers, entrepreneurs, participated in workshop and received hands-on training and guidance on navigating e-commerce platforms, optimizing product listings, digital marketing strategies, and managing online transactions securely.
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