Excelsior Correspondent
JAMMU, Mar 23: The Business School, University of Jammu, organized a two-day workshop on Business Acumen through Business Simulation. The theme of this program was “Learning by Doing”, organized in association with All India Management Association (AIMA).
The program was facilitated by D K Gupta, a reformist and innovator in implementing Education Projects and conducting simulations. With a vast experience of about more than 3 decades in the industry, education and management, especially with the World Bank Projects, he is currently placed in All India Management Association as Deputy Director-Business Simulation for the last 10 years.
Gupta was accompanied by Vijay Singh, a Faculty with AIMA who has conducted more than 300 workshop of Business Simulation in companies like ONGC, Tata Steel, IOCL, BPCL, HPCL, SAIL, and in B-Schools like ISB Hyderabad, IIM Lucknow, IIT Chennai, ICFAI etc.
The session started with a briefing on simulation, followed by a Trial Round to help participants to understand techniques of playing game. The program continued with various rounds of games briefing how players in market compete within same industry in dynamic environment and discussion on how finances, pricing, investing and other capital related decisions are handled. The session also involved discussions on market trends and shifts in strategy and implementations.
The objective of the program was to give students a cross-functional insight into the working of an organization and enable them to contribute beyond their assigned roles and competencies, with the help of ‘Chanakya’, the in-house software that replicates the Indian emerging market. It challenges and hones long and short term strategizing skills, business acumen and most important, preparing the potential leaders towards taking stock of an organization as a whole, as an experiential learning. The experience sensitizes them towards the impact of each measure across various functions on Profit and Loss. The design is to make each participant emerge aligned towards the ultimate objective of the Executive Management.
The formal welcome address and concluding remarks were given by Prof Alka Sharma, Director, The Business School. The workshop was coordinated by Dr Rachna and Saloni, Assistant Professors, The Business School, University of Jammu.
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