Excelsior Correspondent
JAMMU, Sept 5: Vice Chancellor, University of Jammu Professor Manoj K Dhar released a book titled “Changing Dimensions of Contemporary Tourism” at his office chamber.
Professor Naresh Padha, Dean Academic Affairs (DAA), Professor Neetu Andotra, Dean Business Studies and Registrar, University of Jammu, Professor Hardeep Chahal, Head, Department of Commerce and Professor Rahul Gupta, Director HRDC also attended the book release function.
The book covering various aspects of tourism industry and challenges confronting it amid Corona pandemic has been authored by Senior Assistant Professor, Department of Lifelong Learning/Rural Development, Dr Vivek Sharma and Research Scholar, Department of Commerce, Dada Abdul Rouf Bhat.
Speaking on the occasion, Vice Chancellor congratulated the authors of book and lauded their efforts for coming out with a latest book on tourism sector with special reference to tourism in Jammu and Kashmir despite gigantic challenges posed by COVID-19 pandemic.
Giving a brief reference of the book, Dr Vivek Sharma said the present book is a combination of optimistic, abundant, and persistent suggestions to see a new outlook towards tourism as it includes significant contributions addressing contemporary issues in tourism which includes both theoretical as well as practical approaches.
“This book also discusses various issues and challenges being confronted by the stakeholders for the promotion of tourism in the union territory of Jammu & Kashmir,” he said.
Dr Sharma said the tourism being the fastest growing industry contributes remarkably to global economy through employment generation, increased Foreign Exchange Earnings and the Gross Domestic Product (GDP) which significantly contributes towards enhanced standard of living and poverty alleviation.
“However, gigantic challenges includes COVID-19, inadequate tourism education, limited training and awareness, environment protection, inadequate funds and infrastructural support, limited community participation, socio- political and socio economic challenges,” he added.
Senior academicians of the University also congratulated authors for their book and hoped they would come up with more such work in future.
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