‘Film tourism will create jobs’
300 serials, movies shot after new policy
Fayaz Bukhari
SRINAGAR, Aug 18: Lieutenant Governor Manoj Sinha today said that Kashmir is witnessing the revival of film tourism as over 300 movies and serials have been shot after the launch of new film policy two years ago.
He said that revival of film tourism will help J&K’s economy grow and provide youth livelihood opportunities.
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Talking to reporters at Zero Bridge after inaugurating the first day shoot of TV Serial Pashmina, the LG said that two years ago, the administration launched a new film policy after consultations with all the stakeholders.
Sinha said the golden era of film shooting is returning to the Valley.
“J&K is once again emerging as favourite film destination. The era of 1980 when Hollywood and Bollywood films were shot in Kashmir is returning,” he said.
“Film tourism will be a major driver of growth and job creation for Jammu Kashmir,” he said. He added that administration had launched the new film policy, after consultation with all stakeholders, and now J&K has emerged as a favorite shooting destination for film-makers,” he added.
The LG also inaugurated the TV serial Pashmina today. He extended his best wishes to Alchemy Films, Sony SAB TV, cast and the entire team for the new show.
Local talent from the UT is also the part of the TV show ‘Pashmina’ which will be filmed extensively in different locations of Jammu Kashmir over next five months.
Siddharth Malhotra and Sapna Malhotra, creators and producers of Alchemy Films Private Limited, cast and crew members of the show were present on the occasion.
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