Excelsior Correspondent
SRINAGAR, Nov 20: Highlighting their commitment to building with love and trust, Khyber Cement launched two exciting TV campaigns, Dil Se Banao and Sab Set Rahega, at a grand event held here today.
The campaign, Dil Se Banao TVC captures touching moments from everyday life in Kashmir, emphasizing how heartfelt construction creates lasting bonds, while the Sab Set Rahega highlights Khyber Cement’s unmatched durability, even during harsh winters.
Speaking about the campaigns, Umar Tramboo, Director of Corporate & Strategy said, “Jammu & Kashmir is central to all we do. Through these efforts, we hope to honour the land and its people by showcasing how our products contribute to spaces filled with love, strength, and lasting memories.”
Manzoor Ahmad Mir, Head of Commercials, Legal and Regulatory Affairs said, “These campaigns underscore our dedication to the people and the land of Jammu & Kashmir, showcasing how our products stand for trust and reliability in every project.”
Wasim Ahmed Khan, Chief of Sales & Customer Relations remarked, “Dil Se Banao is more than just a slogan, it’s our way of thanking our customers and partners for their unwavering support over the years. These television commercials remind us that we are here to build trust and long-lasting connections, not just structures.”
Adding his perspective, Tarun Singh Chauhan, Strategic Consultant to Khyber Cement said, “This campaign is not just about marketing, it’s about emotionally connecting with people. It reflects the resilience and heart of Kashmir while showcasing the reliability of Khyber Cement.”
Renowned filmmaker Manoj Tapadia expressed his excitement saying, “Kashmir’s beauty and rich heritage are woven into every frame of these films. It was an honour to bring these stories to life and highlight the strength and warmth that define this incredible land and its people.”
Both ads feature stunning visuals of Kashmir and star acclaimed Kashmiri actor Mir Sarwar, who expressed pride in representing his homeland on screen.
The event hosted by Rayees Mohiuddin, also featured an incentive scheme to reward retailers for their unwavering support and a thrilling lucky draw with exciting prizes such as iPhones, laptops and commercial vehicle.
The winners of the top prizes were: 1st Prize- Bajaj Maxima: Ghulam Qadir Lone from Kangan, 2nd Prize – Bajaj CT 110X: Basharat Ahmad Kirmani from Srinagar, 3rd and 4th Prize – iPhone 15: Shafiq-ul-Rashid from Ganderbal and Ishfaq Ahmad Bhat from Srinagar.
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