Excelsior Correspondent
JAMMU, June 22: Department of Legal Metrology booked the management of the Hindustan Coca Cola Beveragaes Pvt Ltd for violating the different provisions of law meant for the benefit of consumers.
According to Deputy Controller Legal Metrology Consumer Protection Manoj Prabhakar,a notice was served to the management of company for discrepancies observed on few prepacked commodities of 200ml glass bottles of brands Coca-Cola, Limca, Sprite & others, wherein provisions related to manner of declaring Net contents were violated.
According to the prescribed rules, the area surrounding the net content declaration must be free from any printed information above & below by space equal to at least the height of the numeral in the declaration and left to right by a space atleast twice the height of numeral in the declaration so that consumer can prominently view exact Net quantity.
The rules also provide the manner and size of numeral & letters for mandatory declarations like MRP, Net contents in proportion to quantity & size of the prepacked commodities so that same are clearly legible to the consumers. In few of the products likr Kinley 1 litre,Thums -UP 1.5 litre PET bottles the declarations were made in short font size which was putting consumers to a hard job of searching & reading the MRP declarations on the pre-packed commodities because of embossed or perforated techniques of printing the information by the company which is also normally not in contrast colours so it becomes more difficult for consumers to search for the declarations on the PET bottles.
The National Head-Legal operations of the company appeared in person to justify the violations & submitted reply which was not accepted by the department and the company was booked for further legal proceedings in the interest of consumers.