Excelsior Correspondent
NEW DELHI, June 27: Backed by an extraordinary increase in sales, consumer durables major, LG Electronics India is flying its water purifier consignments by air, in order to meet the high sales requirements of its exceptional product-India’s 1st Dual Protection Stainless Steel Tank RO Water Purifier.
The newest entry into LG’s Home Appliances segment, the Industry’s first stainless steel tank range is seeing increasingly high demand, heralding a changed consumer perception wherein consumers are looking at value proposition over price sensitivity in making purchases.
Rajeev Jain, Sales Head, Home Appliances, LG India said “LG’s True RO water purifier has been witnessing roaring sales since its launch in the Indian market. Our consignments are being dispatched by air due to a high sales turn around for the product.
“We have received exceptionally positive responses from our consumers for the True RO Water Purifier that includes a unique Dual Protection Stainless Steel Tank™ for hygienic water preservation. The water purifier’s innovative technology is created with a view to fulfill the necessities of the Indian consumers. Encouraging feedback from consumers has highlighted our product beyond expectations in the market. We are now hoping to pull in a 50 per cent market share in this premium segment (Rs 20,000) by the end of this year”, he added.
He added that understanding the need for purified and safe drinking water, this room temperature based RO Stainless Steel Water Purifier range is designed with a True RO Filtration system that provides the most purified RO water. A separate airtight sealed Stainless Steel Tank prevents the formation of bacteria and germs.
Jain further added that apart from low priced water purifiers, a high end market is also thriving with extensive innovative features being provided for higher prices. Consumers nowadays are more interested in these extended features as a compromise with health is totally unacceptable for them, he said.
The LG RO Stainless Steel Water Purifier is available in the Indian market in six variants at a price range of Rs 22990 to Rs 44290.
Trending Now
E-Paper
Follow our WhatsApp channel