Excelsior Correspondent
JAMMU, Oct 4: Acting swiftly on a consumer complaint, Legal Metrology Department (LMD) Jammu has taken action against a Haryana based apparel manufacturing company, for violations of the Legal Metrology Act, 2009 and the Legal Metrology (Packaged Commodities) Rules, 2011.
During inspection at a prominent garment retail store at Apsara Road, Gandhi Nagar (Jammu), a team of Legal Metrology officers/officials from the office of Deputy Controller Consumer Protection, Jammu, led by Jaideep Singh Sambyal, detected misleading practices involving neckties marketed under the brand “ALVARO CASTAGNINO.”
The product was prominently displayed as an imported item, alluring unsuspecting shoppers. However, during scrutiny of the product, it was revealed that the firm, based in India, had falsely presented itself as both the importer and manufacturer of the product. It appears that the brand name was intentionally chosen to sound catchy and appear foreign to attract customers. This clever trick was aimed to deceive consumers who may not easily discern the misleading labels.
Responding to the show-cause notice issued by the Deputy Controller (Consumer Protection) Jammu, the company confessed to its labeling offences and sought departmental compounding-a legal remedy under the Act. Consequently, the company paid a composition sum of Rs 75,000, assuring compliance with the packaging requirements as mandated under the Legal Metrology (Packaged Commodities) Rules, 2011.
In a hand-out issued by the Deputy Controller, Legal Metrology Department (Consumer Protection), Jammu, emphasized the importance of accurate product information on pre-packaged commodities to protect consumers rights from deceptive practice.
Further, Legal Metrology Department advises consumers to be alert while making purchases in the forthcoming festive season, and in case of any related grievance, approach the office of Controller Legal Metrology Department J&K.
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