Excelsior Correspondent
JAMMU, Feb 13: The Ladakh Tourism Pavilion (LTP) was adjudged winner of the Best Design & Decoration Award at Outbound Travel Mart (OTM), 2024.
The award was announced by the Deputy Chief Minister & Tourism Minister of Rajasthan, Diya Kumari at the Jio Convention Center, Mumbai. She also visited at the Ladakh Tourism Pavilion and interacted with the tourism officials and co-exhibitors.
OTM being one of the best travel marts provides an appropriate forum at the national and international levels for promoting Ladakh as a 12-month tourist destination.
The Ladakh Pavilion attracted an overwhelming response from national and international travel trade fraternity and visitors on all three days of OTM, 2024.
Such platforms also provide opportunities to conduct B2B, B2C, B2G, and G2G interactions, which help in establishing fruitful business relationships and at the same time spread information about hitherto unknown tourist destinations within the UT of Ladakh.
On the first day of the conference, meaningful discussions on the agenda items were held and actions required at the State/UT level and the Ministry level in respect of framing of Rules following the framing of Labour Codes have been discussed. These Codes are likely to be implemented soon.
As part of its tourism promotion measures, Ladakh Tourism with its official delegation along with over 30 co-exhibitors attended the travel extravaganza drawing thousands of tourists, holidaymakers, travel trade buyers, and tour-organizing professionals to the Ladakh pavilion.
The Tourism Department, UT Ladakh is making meaningful efforts to give the tourism stakeholders from Ladakh required exposure within the country and abroad to promote Ladakh as a round-the-year tourist destination.
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