PRAYAGRAJ, Jan 4: In an initiative to position Uttar Pradesh as a leading global tourism destination, the state government is set to showcase the tourism offerings at the International Tourism Trade Fairs in Madrid, Spain, and Berlin in Germany.
During these global events, Maha Kumbh, being held in UP, will be presented as an intangible cultural heritage of humanity, highlighting its spiritual, historical, and cultural significance.
Aligned with the vision of Chief Minister Yogi Adityanath, Maha Kumbh stands out not only as a religious and spiritual event but also as a symbol of India’s rich historical heritage.
The UP Tourism Department has meticulously prepared to present this grandeur on the global stage, ensuring maximum visibility at both international fairs.
This global outreach will invite people from across the world to experience this magnificent event while also showcasing other diverse tourism offerings and special attractions of UP.
The tourism fairs will feature thematic grand pavilions focusing on Maha Kumbh and UP’s rich cultural legacy. A 40-square meter pavilion will be constructed at the International Tourism Trade Fair (FITUR), scheduled from January 24 to 28 in Madrid, Spain, displaying the tourism attractions of UP.
Similarly, another 40-square-meter pavilion will be set up at the ITB Berlin Fair, which will take place from March 4 to 6, in Berlin, Germany.
To maximise global engagement, VVIP lounges will be set up at both fairs, facilitating B2B and B2C sessions. Promotional materials will be made available in multiple languages, including English and local European languages, to ensure wider outreach.
In addition to promoting the state as ‘Brand UP’, the land of Buddha and Sanatan faith, discussions will be held with key stakeholders from major tourist sectors and prospective investors to attract foreign investment for the state’s favorable environment.
Engagement will also be established with various tourism sector representatives, including tour operators from host countries and neighboring regions.
UP’s rich spiritual and cultural heritage will be highlighted alongside the promotion of ODOP (One District One Product) items and other traditional products from the state.
(UNI)
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