Mahindra & Mahindra launches New Age XUV 500

Excelsior Correspondent

Officials of M&M Limited launching New Age XUV500.
Officials of M&M Limited launching New Age XUV500.

JAMMU, May 30: Mahindra and Mahindra Limited, India’s leading SUV manufacturer, unveiled the New Age XUV500.
Packed with a host of cutting-edge technology features, bold new cheetah-inspired exterior styling, plush and premium new interiors, exhilarating performance and best-in-class safety, the New Age XUV 500 has been designed for a whole new experience.
The New Age XUV500 will now be available in 6 variants, namely, W4, W6, W8, W8 AWD and the all new W10 and W10 AWD.
The New Age XUV500 sports a sculpted new exterior look including a distinctive new front grille with chrome inserts, new static bending headlamps with stylish light guides, unique new fog lamps with chrome bezel, new premium window chrome lining, stylish new 43cm (17inch) alloy wheels and new rear chrome appliqué. The new electric sunroof, first in class logo projection lamps on ORVMs, 6-way power-adjustable driver’s seat, push button start, passive keyless entry, 18cm (7inch) touchscreen infotainment system with GPS, premium new black and beige interiors, plush new beige leather seats, amongst other additions further redefine the premium feel. Launched in 2011, the XUV500 has been unmatched in terms of its head-turning style, performance, best in class safety and comfort thereby providing a complete driving experience to customers. The New Age XUV500 is all set to take this to newer heights.
Pravin Shah, President and Chief Executive, (Automotive), M&M Limited, said, “As we launch a new avatar with the New Age XUV500, I am confident that the product will once again resonate with our customers and excite them, with upgrades in styling, infotainment, ride and handling”.
According to Jyoti Malhotra, Vice President, Sales, Automotive Division, M&M Limited, “We are confident that the New Age XUV 500 with its bold new exterior styling, plush new interiors, first in class cutting edge features will further strengthen the brand appeal and up the ante on the premium quotient of the vehicle, thereby making it an instant hit with consumers”.