“Mann Ki Baat” is a programme that has become a festival celebrating the positivity of India and its people. The thousands of letters sent after every episode are a testimony to the personal rapport PM has created through this programme. Practically, it is a reflection of the expression of the feelings of millions of Indians. The programme has become an important medium for learning from others. It has become a unique festival of goodness and positivity among the countrymen, ensuring that the PM is never cut off from the people. A special message from UNESCO DG Audrey Azoulay appreciating the programme confirms its global audience. Four lakh venue points for the 100th episode speak to its mega outreach. “Mann ki Baat” is broadcast on over 30 channels of All India Radio in various languages, and it also airs on several digital platforms, including YouTube, Facebook, and Twitter.
The “Mann Ki Baat” programme has helped increase awareness about various issues and initiatives taken by the government among the citizens of India. This platform shares information about government policies, schemes, and initiatives and also encourages citizens to participate in nation-building activities. The programme has inspired citizens to take up initiatives and work towards building a better society. The PM often shares inspiring stories of individuals who have made a positive impact in their communities, which can motivate others to do the same. The programme has also been instrumental in promoting national unity and patriotism among citizens. The PM often talks about the importance of unity and encourages citizens to work together towards a common goal.
The “Mann Ki Baat” programme has been instrumental in promoting various Government schemes and initiatives among the citizens of India. The PM has used the programme as a platform to inform citizens about the various schemes and initiatives launched by the Government and to encourage their participation in these programmes. Swachh Bharat Abhiyaan owes its success to the Prime Minister, who spoke extensively about the importance of cleanliness and hygiene in India and encouraged citizens to participate in Swachh Bharat Abhiyaan by taking up cleanliness drives in their local communities. Digital India, the brainchild of the PM, also became an instant hit as the PM encouraged citizens through “Mann Ki Baat” to participate in the Digital India programme by adopting digital technologies and contributing to the digital economy. Similarly, Beti Bachao and Beti Padhao have been promoted by the PM via “Mann Ki Baat” and are mainly instrumental in improving the welfare of girls in India. The Prime Minister has also promoted the Skill India programme through “Mann Ki Baat”.
The “Mann Ki Baat” programme does include some interactive elements; listeners can share their feedback, suggestions, and questions related to the programme and its topics through various means, such as social media, email, or phone calls. The Prime Minister also addresses some of these messages during the programme, which makes it a bit more interactive. Additionally, some episodes of “Mann Ki Baat” have featured interviews with citizens who have shared their experiences and perspectives on various issues, which has added a more personal touch to the programme. During the 100th episode, Modi also had a telephonic conversation with some people who were featured earlier on the broadcast for their unique initiatives.
The programme has also played a role in promoting a culture of openness and dialogue where citizens feel empowered to express their views and opinions on issues that matter to them. This has helped foster a sense of collective responsibility and ownership among citizens, which is essential for building a strong and prosperous nation.
In conclusion, “Mann Ki Baat” has made a significant contribution towards promoting citizen engagement and participation in nation-building activities. No other programme in the past has had such a significant impact on public minds as Mann Ki Baat.
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