CHENNAI : Car major, Maruti Suzuki India Limited (MSIL), today launched NEXA, its new premium sales channel, in a bid to attain its medium term goal of achieving two million annual sales by 2020.
NEXA marks the first initiative by an automobile company to go beyond selling cars and create a new format of retail experience for the customer.
Inaugurating the facility at the IT Corridor of OMR near Perungudi here, Company Executive Director (Marketing and Sales) R S Kalsi and Senior Vice-President Partho Banerjee told reporters here about 100 NEXA showrooms would come up across India in the next six to eight months.
They said MSIL had consistently led the industry in terms of reach, depth and quality of sales and service network. The high level of customer satisfaction at the network had contributed to the Company achieving a market share in the range of 45 per cent.
To attain its medium term goal of two million annual sales by 2020, the Company has been taking new initiatives in all areas of business.
”It is reaching out to new segments of customers emerging in a changing India. Over the years, MSIL has relied on customer feedback to introduce new products and create new categories” they said.
MSIL t was also first to offer a bouquet of solutions to customers (insurance, finance, trade-in of pre-owned cars) at its dealerships.
The next step is taking the lead in offering customers experience, through NEXA.
Customer feedback and surveys have shown there is a growing segment of car-buying Indians who desire and value personal care, warmth and attention in their car buying and ownership experience.
They want people, technology, showroom ambience and processes to come together and offer them a ?premium experience. NEXA was designed for this segment of customers.
Mr Kalsi said NEXA provides a new experience of hospitality from Maruti Suzuki. Indian market and Indian society are rapidly changing and new segments of customers are emerging. We have to take new initiatives to meet diversifying expectations from our customers.
Stating S-Cross, ‘India?s first premium crossover’ to have debuted, was the first car to be sold under NEXA, he said several new models would be added to both channels as part of the Company’s medium term goal of clocking two million annual sales by 2020.
At the launch, nearly 1000 Relationship Managers have been recruited and trained. This would go up to 2500 in the next six to eight 8 months.
Many of them are being hired from sectors like aviation, hospitality and financial services, expanding the talent pool of the automobile sector, which is another industry-first. (UNI)
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