Excelsior Correspondent
JAMMU, Mar 7: The Government has appointed Managing Director, J&K Trade Promotion Organisation as the Nodal Officer for all the policies regarding Brand Promotion, Brand Development and Brand Protection etc. and also to review the same from time to time.
Elaborating further, Navin K. Choudhary, Principal Secretary, Industries and Commerce Department said that the Brand Promotion and related activities has till now remained a neglected field and no agency in particular has been given this task. All Organisations under Industries and Commerce Department are dealing with the subject in a limited way pertaining to them and, therefore, there is no coherence in sustained policy formulation regarding Brand Promotion.
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