Excelsior Correspondent
JAMMU, Dec 7: Micromax Informatics, India’s leading mobile brand and world’s 10th largest smartphone brand, today announced the launch of Video series of smartphones in association with Google.
The range is the first to come with simplified video calling experience through Google Duo. Country’s one of the most affordable 4G VoLTE phones, the smartphones come with a pre bundled Reliance Jio SIM, which offers 3 months of unlimited free data and voice calling option to all the Video users.
The company launched two smartphones under the Video series- Video 1 and Video 2, which is a complete package with 4G VoLTE, latest Android Marshmallow, spectacular metal body, to kick-start the smartphone adoption in every corner of the country.
With Google Duo, pre bundled Reliance SIM, 4G VoLTE, the company wants the consumers to immediately start enjoying the benefits of both 4G and the Duo App.
Commenting on the launch, Shubhajit Sen, Chief Marketing Officer, Micromax Informatics said, “At Micromax we thrive on our understanding of the Indian consumer, consistently deriving insights and delivering innovative products to the market. 2016 has seen a marked slowdown in the long term trend of Feature Phones users shifting to Smart Phones. Two barriers we identified were perceived high cost of data and a lack of a differentiated mass-use case. With the launch of the Video range we have focused on these issues”.
He added “Of course, the Video range is fully loaded with best-in-class features for an entry level Smartphone – including 4G VoLTE, Android Marshma-llow, Quad core processors, great battery performance and housed in a premium and stylish metal body. We are extremely proud that we have managed to deliver this bundle of features in phones priced under Rs 5000. ”
The Video 1 & Video 2 come pre-loaded with the latest Android Marshmallow 6.0 giving users the best Android experience available in the market. The smartphones also sport a 5MP rear camera and a 2MP front camera. With the 8GB ROM, both smartphones ensure that users can download and store enough applications, documents and multi-media content right on their smartphone.
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