Excelsior Correspondent
JAMMU, June 7: Maruti Suzuki India Limited (MSIL) today introduced the exclusive ‘Dream Series Limited Edition’ for three popular models, the Alto K10 VXI+, S-Presso VXI+, and Celerio LXI, all priced attractively at Rs. 4.99 lakh.
The new dream series was launched to make car ownership and advanced technologies more accessible to a wider range of customers.
Additionally, the Company has announced a price reduction for AGS variants of select models such as Alto K10, S-Presso, Celerio, Wagon-R, Swift, Dzire, Baleno, FRONX and Ignis.
Launching new dream series, Partho Banerjee, Senior Executive Officer, Marketing & Sales at MSIL, said, “At Maruti Suzuki, we understand the crucial role that affordable entry-level cars play in the sustained growth of the Indian passenger vehicle market. Our ‘Dream Series Limited Edition’ models and reduced AGS prices demonstrate our dedication to make car ownership and advanced technology accessible to a wider section of society.”
“The ‘Dream Series Limited Edition’ models will only be available for the month of June 2024. It offers enhanced features at attractive prices to Maruti Suzuki’s valued customers. These special variants will offer a compelling package of model-specific enhancements designed to elevate existing key product unique selling propositions with safety and utility features,” he said.
“The price reduction on AGS variants across select models makes this sought-after technology more affordable. This strategic move responds to the growing demand for automatic transmission vehicles in India, while reinforcing Maruti Suzuki’s commitment to democratize technology at accessible price points,” Banerjee added.
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