Excelsior Correspondent
JAMMU, Apr 29: Nestle Munch released new TVC to celebrate partnership with Baahubali 2.
The new TVC features the trailer of this year’s most anticipated movie, with the energetic and peppy song –‘Crunch Macha Munch Macha’, playing in the background. The film ends with Baahubali’s lead actor, Prabhas, narrating the brand tagline – ‘Crunch Macha Munch Macha’ before urging viewers to enjoy Nestle Munch in special Baahubali packs.
Our distributors kept the partnership momentum high by adopting the Baahubali 2 merchandise and enacting a short Baahubali act as they announced the limited edition Nestle Munch packs in a traditional call out style while launching the packs for retailers.
Also, the Nestle Munch Nuts limited edition packs will help fans savour the magic of Baahubali 2 through free phone stickers designed exclusively to celebrate this partnership.
Speaking on the idea behind the association, Nikhil Chand, General Manager, Chocolates and Confectionery, Nestle India, says, “India is a growing chocolate and confectionery market, and there is a need for excitement and innovation in this category. With Munch celebrating Baahubali 2, our consumers will for the first time experience foot thumping music of Crunch Macha Munch Macha along with the grandeur of Baahubali 2.”
“The already popular innovation, Nestle Munch Nuts has once again brought new-to-category experience of phone stickers free with Baahubali packs for fans to celebrate”, he added.
The partnership between Nestle Munch and Baahubali 2 has also been activated through the launch of five new Nestle Munch limited edition packs.
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