Excelsior Correspondent
JAMMU, May 7: The two- day national conference on “Changing dynamics of media landscape”, organized by Department of Mass Communication and New Media in collaboration with Press Club of Jammu, concluded here today.
On second day of the event, faculty members from reputed academic institutions of India presented scholarly research papers on variety of themes. Prof Ashok Ogra, Director, Appeejay School of Mass Communication, New Delhi, Prof Shambhunath Singh, Director, School of Mass Communication & Journalism, IGNOU, Rajesh Badal, Executive Director, Rajya Sabha Television and Ashwani Kumar, president, Press Club of Jammu assessed their papers and put forth their critical insights on the topic.
Expressing concern over some disturbing trends in media, Prof Rattan Lal Hangloo, Vice-Chancellor, Allahabad University, lectured on the need of cultural praxis to be the cornerstone of any mediated communication. He criticized the sensational aspect of media and urged media persons to turn to civilization teaching for ethical reporting.
In his valedictory address, Rajesh Badal pointed out that good teaching is essential for creation of good leaders. He further said, ‘media has no dearth of opportunities. Students with skills will eventually grab them.’
Prof Ashok Ogra emphasized on the need of synergy of theoretical knowledge and practice. Speaking about democratization of talent he further added that in the contemporary scenario, with the advancement of technology, everyone could flourish and thrive.
Stressing the need to do the things differently, he said that Education institutions only equip a person with skills but unless one does not bring creativity, he will not achieve success. “You don’t need any special help but every talented person can triumph in life.
Technology has empowered everyone and by 2025, you will carry a smartphone, which will have power many times higher that a computer,” he said and asked the students to translate the teachings into work.
Prof Shambunath Singh urged students as well as teachers to create an environment and talent which would cater to futuristic needs of media industry. He also stressed on the quality research having utilitarian value for media industry.
In his presidential address, Vice Chancellor of Central University of Jammu, Prof Ashok Aima stressed on the importance of responsible media to create a bridge between people, geographies and cultures.
Jammu Press Club’s president, Ashwani Kumar gave formal vote of thanks.
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