CHENNAI, June 7: Japanese imaging products major
Nikon Friday said it has set up a new experience zone here, as
part of its move to strengthen retail presence in the country.
Nikon India, a subsidiary of Nikon Corporation, currently
has 143 India Experience Zones that showcase the entire range
of Nikon’s Mirrorless series, D-SLR Cameras, COOLPIX cameras
among others.
The Chennai Experience Zone was inaugurated Friday by
Nikon India managing director Sajjan Kumar, a press release
said.
Commenting on the zone, Kumar said, “With Chennai being
the biggest cultural, economic and educational centre of the
South India, there is abundance of opportunity for budding
photographers.”
“The new experience zone will provide hands-on experience
to our customers, who can leverage the incredible culture of
the city,” he said.
The idea of setting up such zones was to offer a ‘touch
and try’ experience to customers enabling them to make a purchase decision. (PTI)
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