*Urges participants to visit J&K for unique experience
Excelsior Correspondent
NEW DELHI, Nov 23: Chief Minister Omar Abdullah today attended the J&K Day Celebration Event of the India International Trade Fair (IITF) at Bharat Mandapam, Pragati Maidan in New Delhi.
J&K Day Celebration event was also attended by Advisor to the Chief Minister, Nasir Aslam Wani, Additional Chief Secretary to CM Dheeraj Gupta, Commissioner/Secretary Industries Vikramjeet Singh, Principal Resident Commissioner Dr Rashmi Singh, MD JK Trade Promotion Organization Khalid Jehangir, other senior Government officials and participants from J&K Trade & Industry.
In his address, the Chief Minister highlighted the unparalleled cultural and economic richness of the region, urging visitors to explore the pavilion and support the artisans and entrepreneurs of Jammu and Kashmir.
“From world-renowned handicrafts and premium handlooms to the finest agricultural and horticultural products, Jammu and Kashmir offers treasures that stand among the best in the world. I invite everyone to visit the J&K Pavilion and experience the authenticity of our indigenous products,” he said.
The Chief Minister extended a warm invitation to people from across the country, urging them to experience the unparalleled beauty and hospitality of Jammu and Kashmir.
Highlighting the region’s rich cultural heritage and picturesque landscapes, he said, “I encourage you to visit Jammu and Kashmir in the summer of 2025 to witness its breathtaking charm firsthand.”
Chief Minister invited the participants to come to Jammu & Kashmir during summers when it is simmering hot in rest of India to enjoy the pleasant weather, the cuisine and buy whole range of products that are on display here. He also invited the general public to visit spiritual destinations like the Shri Mata Vaishno Devi Shrine, in Jammu, nestled amidst the serene Trikuta Hills.
“From snow-capped peaks and lush Valleys to sacred sites and vibrant traditions, Jammu and Kashmir promises a unique blend of tranquility and adventure. We look forward to welcoming you with open arms,” he said.
During his speech the CM welcomed Industry Associations, prominent business leaders, exporters, entrepreneurs, women entrepreneurs, manufacturers, artisans and exhibitors from Jammu and Kashmir and the artists performing at the event.
CM visited the J&K Pavilion and commended the exhibitors for showcasing their products.
The J&K pavilion showcased iconic products such as pashmina, saffron, and GI-tagged handicrafts, Nasir Aslam Wani, Advisor to the Chief Minister, commended the efforts of Industries & Commerce Department and the Jammu & Kashmir Trade Promotion Organization (JKTPO) in supporting the region’s artisans and exhibitors.
Earlier, Commissioner Secretary of Industries and Commerce, Vikramjit Singh, informed about the remarkable increase in participation from Jammu and Kashmir at IITF, which has grown from 30 exhibitors earlier to 115 exhibitors in 2024.
He announced plans to expand the reach of J&K’s artisans and entrepreneurs by participating in International Exhibitions and events in the near future.
A grand cultural program showcased the essence of Jammu and Kashmir through mesmerizing performances of Dogri and Kashmiri folk dances and songs by local artists, captivating the audience and leaving them spellbound.
The J&K Pavilion featured over 115 exhibitors, including women entrepreneurs, specially-abled entrepreneurs, and cooperative societies, offering an array of products, from Geographical Indication (GI)-tagged treasures like Pashmina Shawls, Kani Shawls, Sozni Embroidery, and Basohli Paintings to high-quality agricultural produce such as Saffron, Honey, Walnuts, and Lavender Oil.
The pavilion’s interactive features, such as video walls showcased success stories, craft techniques, and J&K’s stunning tourist destinations.
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