BENGALURU: Premium smartphone maker OnePlus Tuesday said it is aggressively expanding its retail presence in India and will set up its largest experience centre in Hyderabad.
The Chinese company, which competes with the likes of Apple and Samsung in the premium smartphone segment, also unveiled the latest generation of its smartphones – OnePlus 7 and OnePlus 7 Pro priced Rs 32,999 onwards.
“This year, we are going to open three new experience stores … We will open an experience store in Pune … and Hyderabad which will be the biggest OnePlus store in the world (with 16,000 sq ft of space),” OnePlus co-founder Carl Pei said.
The company already has experience centres in Bengaluru, Delhi and Chennai.
Smartphone makers like Xiaomi, OnePlus and Motorola had started their operations in India through e-commerce platforms and have eventually expanded to the offline route as well. Offline retail still accounts for a big chunk of phone sales in India. (AGENCIES)
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